Provider of B2B online gambling solutions Aspire Global has significantly bolstered the capabilities of its AspireCore gaming platform with the recent integration of its comprehensive new CRM system, AspireEngage.
Powered by Exponea, AspireEngage is a customer data platform that comprises a wide array of services that are all intended to deliver an improved player experience and greater satisfaction.
The system is equipped with advanced real-time marketing capabilities that provide online gaming operators with the opportunity to refine their approach to player engagement. Bonus management, personalized messaging, and user segmentation are just a handful of the tools the new system incorporates.
Aside from delivering CRM services to its clients, AspireEngage also enables them to connect their own CRM tools to the platform, in addition to providing a simple self-management interface.
Aspire Global has pointed out that the integration of its new AspireEngage solution to its platform would cement its position as a go-to partner for operators that look to increase their player value and engagement in a number of regulated markets around the world.
Founded in 2005, Aspire Global has been offering tailored services to partners from all corners of the globe. It currently provides its products to more than 60 online casino and digital sports betting brands.
New Platform to Revolutionize the Way Brands Are Marketed
Commenting on the recent launch of AspireEngage, Aspire Global CEO Tsachi Maimon said that they believe their newest product will revolutionize the way operators market their brands across the globe.
Mr. Maimon went on to say that this new real-time solution is “incredibly easy to use and will open up the opportunity for operators to deliver sophisticated marketing techniques that will lead to a more personalized experience for customers.”
According to Aspire’s top official, the integration of AspireEngage into the AspireCore platform would serve to cement the latter as a “true gateway platform to endless iGaming opportunities.”
News about the newest addition to the AspireCore platform emerge amid a period of strong growth for Aspire. Over the past year, the company has significantly expanded its presence across multiple new and existing markets through platform and sportsbook deals with established and young online gambling brands.
Most recently, Aspire announced a platform deal with Ireland’s Funfair Casino. As part of this new agreement, the provider will help the Irish operator launch its online gaming operation.
Aspire has also recently expanded its position in the lucrative Latin American region through partnerships with top-tier operators Betfair and William Hill. It has also strengthened its European presence with operator agreements in Portugal, Switzerland, and Romania, among other key regulated territories.
Source: Aspire Global Enhances Platform Offering with New CRM System, Aspire Global Newsroom, June 23, 2021
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